I love photographing the Prairie Yogi campaigns. Yoga is a true love of mine - and besides being one of the most important practices of my day, it's connected me to some of my dearest friends.
My friend Demetra has this magical cabin on the shore of Lake Winnipeg. And when Rachelle (creator of Snowflake Festival) asked me what I envisioned for this year's festival campaign, I immediately thought of Demetra's home. It's a boho babe's dream. Plants, potions (Demetra creates holistic healing potions: Sweet Spirit Apothecary), incense and a library packed with all of my favourite books.
And so, we developed this concept around the festival's spirit: restorative, self-care, and warmth.
I hope you enjoy the images. And if you happen to attend the festival, I hope you find some winter bliss as well.